The Colorado Convention Center undertook an expansion project to meet the growing event space demand and remain competitive in the convention and events industry. The expansion was designed to improve the overall experience for attendees and exhibitors, with more flexible space, better amenities, and improved accessibility. The convention center is also a major driver of economic activity for the City & County of Denver, with events that bring in visitors, fill hotels and restaurants, and boost local businesses.

The expansion adds an 80,000 square foot column-free multipurpose room, a rooftop terrace with city and mountain views, and technology improvements that position the Colorado Convention Center as an industry leader. Now offering 150,000 square feet of meeting space and 600,000 square feet of exhibit space, the convention center is poised to attract global events and generate $85 million in annual economic impact.

Conventional Wisdom worked as an extension of staff for the City & County of Denver, handling tasks such as procurement, design review, and contract negotiation, while addressing complex challenges related to vertical movement and constructability, and later assisting with the selection and negotiation of a private-sector management company.